Product
Everything your admissions team does, in one workspace.
- 01Lead management
- 02Admissions pipeline
- 03Automated follow-ups
- 04Communication
- 05Analytics
01Lead management
Know every enquiry before it becomes a missed opportunity.
Every student gets one living record — where they came from, how interested they are, who’s looking after them and exactly what happens next. Counsellors open it and have the context in seconds.
- Lead source
- Campaign, form or channel — kept forever
- Lead score
- Rules you set, reasons you can see
- Counsellor
- Auto-assigned by course, campus or load
- Next follow-up
- Always visible, never on a sticky note
Sarah Patel
InterestedBBA · Ahmedabad · Class 12, Commerce (87%)
Lead score
82
Hot · high engagement, course fit
- Lead source
- Instagram · BBA Sept campaign
- Counsellor
- NK Neha Kapoor
- Last interaction
- WhatsApp · 18 min ago
- Next follow-up
- Today, 4:30 pm
- Parent / guardian
- Mrs. Hetal Patel · +91 98•• ••4412
- Intake
- Autumn 2026 · Main campus
Activity
Last 7 daysReplied on WhatsApp
“Can my mother join the counselling call?”
18 min ago
Downloaded BBA brochure
Opened fee structure page twice
Yesterday, 8:12 pm
Call · 7m 20s
Interested in marketing specialisation. Asked about scholarships.
Mon, 11:40 am
Assigned to Neha Kapoor
Rule: BBA enquiries → UG desk
Mon, 9:02 am
02Admissions pipeline
See your admissions pipeline at a glance.
Drag a student to the next stage and the right tasks, messages and reminders follow. Filter by intake, campus, programme or counsellor in a click.
03Automated follow-ups
The right follow-up.
At the right time.
Set simple rules once — who gets which enquiry, what gets sent, when a counsellor should call. RaivatEdu does the remembering, and steps aside the moment a student replies.
- Smart assignment
- Round-robin, by course or by workload
- Quiet hours
- No messages to families after 8 pm
- Escalations
- Overdue tasks flagged to team leads
- Human first
- Automation pauses when someone replies
Aisha Shah · journey so far
Automation on- 09:30
Enquiry received
Aisha Shah · MBA · via Meta Lead Ads
- 10:05
Counsellor assigned Auto
Routed to Neha Kapoor — PG desk, lowest open load
- 11:30
WhatsApp sent Auto
Template: mba_intro_v3 · Delivered, read 11:34
- Tomorrow
Follow-up scheduled Auto
Call task for Neha, 10:00 — skipped if Aisha books a slot first
- Friday
Counselling reminder Auto
WhatsApp + SMS to Aisha and her father, 2 hours before
Rule · PG enquiries
when course is MBA or PGDM
then assign → PG desk
and send mba_intro_v3
unless replied within 2 hrs
04Communication
Every conversation, in one thread.
WhatsApp, email, SMS and calls land on the student’s timeline — including the parent who rang the front office. Anyone who picks up the conversation knows what was already said.
- WhatsApp Business
- SMS
- Calls & IVR
Rahul Mehta
B.Tech CSE · Application · Arjun Rao
- WhatsAppRahul Mehta · Mon 10:12Hi, is the hostel form separate from the application? My father also wants to know the first-semester fee.
- EmailArjun Rao · Mon 10:24Fee structure — B.Tech CSE, Autumn 2026CSE_fees_2026.pdfHostel_annexure.pdfOpened 2×
- WhatsAppArjun Rao · Mon 10:26Hi Rahul — yes, hostel is a separate form. I've emailed the Sem 1 fee structure and hostel annexure. Would 5 pm work for a quick call with your father?Read
- PhoneMr. Sunil Mehta (father) · Mon 17:04Outgoing call · 6m 42s. Wants scholarship criteria in writing before paying the deposit. Comfortable with hostel fee.Logged by Arjun
- SMSCrestwood Admissions · Tue 09:00Reminder: your application deposit window closes on 12 Oct. Pay securely here: crst.wd/pay/01847Delivered
05Analytics
Answers for Monday’s meeting, without the Sunday spreadsheet.
- ?Which sources actually lead to enrolments?
- ?Where do students drop out of the funnel?
- ?Which counsellors need support this week?
Admissions report
Autumn intake 2026 · All campuses · Refreshed every 15 min
- Enquiries
- 1,284
- +12.4% vs last intake
- Enquiry → enrolled
- 14.5%
- +2.1 pts vs last intake
- Median first response
- 38 min
- −1h 12m vs last intake
- Follow-ups on time
- 86%
- −3 pts vs last intake
Enquiry volume
per week
Admission trend
cumulative enrolments
Source performance
enquiries · conversion to enrolled
- Website forms38816.8%
- Meta lead ads3129.2%
- WhatsApp21418.4%
- Google Ads17611.9%
- Walk-ins10227.5%
- Referrals9231.5%
Referrals convert best; Meta ads bring volume.
Counsellor performance
this intake
| Counsellor | Leads | Follow-ups on time | Enrolled |
|---|---|---|---|
| NKNeha Kapoor | 214 | 94% | 48 |
| ARArjun Rao | 238 | 81% | 44 |
| PNPriya Nair | 197 | 89% | 39 |
| IAImran Ali | 165 | 72% | 27 |
Integrations and security
Your next student is already looking for you.
Give your admissions team one place to capture, connect and convert every opportunity.
Rather talk it through? Request a callback or talk to sales.
- 30-minute walkthrough
- Your workflow, not a script
- No card required